3 Min Read
The Journey of Growth: Lessons from a Decade of Building Salt Lab
A decade ago, Salt Lab was just an idea—one fueled by passion, a deep belief in the power of magnesium, and a vision to help people reclaim their health and vitality. But turning that vision into reality? That was a journey filled with highs, lows, and lessons that no business book could have prepared me for.
Building a brand from the ground up has challenged me in ways I never expected, but it has also taught me some of the most valuable lessons of my life. From mindset shifts to business breakthroughs, these are the ten biggest takeaways from the past ten years—insights I wish I had known when I first started.
10 years of building Salt Lab has been a journey—full of highs, lows, and everything in between. Here are 10 of the biggest lessons I’ve learned along the way.
1. Your mindset will hold you back more than any competitor ever will.
Doubt, fear, and your limiting beliefs/narratives are the real obstacles. The moment you stop playing small and truly back yourself, things start shifting.
2. The CEO should be an inspiration, not a warning sign of burnout.
Hard work matters, but if you are running on empty, you are not leading—you are just surviving. Balance, boundaries, and energy management are just as important as the hustle.
3. Feeling out of your depth? That’s usually where the magic happens.
Every time I have thought, “I don’t know if I can do this,” a breakthrough was waiting on the other side. Instead of reacting, pause, reflect, and lean in. Growth is uncomfortable, but it is also the best teacher.
4. Surround yourself with the kind of people who make growth your normal.
Who you spend time with shapes your perspective, ambition, and drive. In business and life, find people who challenge, support, and elevate you.
5. The right team changes everything.
Trust your gut when it comes to hiring. If something feels off, it probably is. Hiring slow and firing fast has been a game-changer (and yes, I have learned this the hard way).
6. Just start.
You don’t need to have it all figured out. Perfection is the hand break. The momentum will come once you take that first step.
7. Your support system is your true MVP.
Being a founder is no easy feat. Having people who can step up and take the load when needed is everything. My husband’s unwavering belief, strength, and ability to listen has saved me more times than I can count.
8. Your purpose needs to be stronger than any setback.
When we lost $1.5M in stock, I looked at my husband and asked, “Do we just close the doors?” But my vision—for my children, our community, our soil, and a world where people live without pain and exhaustion—was bigger than that loss. That fire kept me going, and we 4x'd the business in the same year.
9. Your resilience runs deeper than you realise.
You are capable of more than you know. Back yourself, even when it feels impossible.
10. My favourite quote - "Success is going from failure to failure without losing your enthusiasm"
Looking back on the past ten years, I see a journey that was never just about building a business—it was about building belief, resilience, and impact. Every challenge, setback, and breakthrough has reinforced the same truth: business is not just about products or profit. It’s about purpose.
To anyone on their own journey—whether you’re launching a business, leading a team, or simply pushing yourself toward something greater—know this: you are capable of more than you think. The road won’t always be easy, but if you stay committed to your vision, surround yourself with the right people, and refuse to let setbacks define you, you will find your way.
